Excelsior Insights provides consulting, education, remediation, and coaching to Georgia non-profit leaders and staff, executives and their teams, school system leaders and other invested parties.
The primary logo features the icon logo to the left, paired with the ‘Excelsior Insights’ wordmark to the right. The logo ideally would feature metallic gold, but that can be substituted for the flat gold as needed.Excelsior Insights’ overall brand is driven by the primary lockup logo, but those elements can be separated as the needs of the business evolve. The color palette is primarily metallic gold and charcoal, with black available as a tertiary option. Recognizing that metallic gold has many production limitations, a flat gold is available for use as it is needed.The business cards feature a metallic gold finish and a vertical orientation to grab attention. The back of the cards leave adequate white space for additional written notes.Informational cards distributed at onsite seminars enforce the brand, provide vital contact details for more information, and allow plenty of space on the back for note taking.As Excelsior Insights’ main business is consulting and presentations within the community, the branded presentation files become key touch points in conveying both the overall brand as well as critical information that is key for a non-profit’s success.
Matt Kosmala 